Strategic Partnership Proposal

B2B Growth Engine
for Environmental
Market Leadership

Prepared For Jason Ironi
Firm Andersen
Prepared By Shasta Apothecary Labs
Date February 2026
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A strategic partnership to engineer a systematic B2B client acquisition engine for Andersen—designed to capture high-value contracts from construction firms, property managers, and insurance carriers across Southern California.
25 Years Established CIH Certified 32+ States

Situation: Andersen has built a powerful reputation over 25 years with an impressive portfolio of government and private-sector contracts—DMV, CalTrans, LAX, Exide, and more. Growth has been driven by referrals, personal contacts, and reactive responses to regional events like the Palisades fires.

Complication: Despite this foundation, Andersen lacks a proactive, systematic engine for B2B client acquisition. The most lucrative market segments—large construction firms, property management companies, and insurance carriers—are being underserved by a relationship-only model that can't scale.

Resolution: This partnership installs Shasta Apothecary Labs's proven RevOps system to architect a multi-channel outbound engine that positions Andersen as the indispensable strategic partner for environmental risk management in Southern California's booming construction and real estate ecosystem.

Projected Outcome

Build a predictable pipeline of high-value B2B contracts within 6 months, transitioning Andersen from a diversified vendor into the dominant force in enterprise environmental services—commanding premium pricing and fostering long-term relationships.

01

The Unifying Vision

The Problem

Fragmented Risk

For large-scale construction, property management, and insurance firms, environmental compliance is complex, high-stakes, and fragmented. Failure to manage it proactively leads to project delays, budget overruns, legal liability, and reputational damage.

$4.5BCA Environmental Market (2026)
The Solution

One Partner. Full Coverage.

Andersen transforms environmental compliance from a reactive burden into a managed, predictable, strategic asset. A single source of truth for testing, remediation, consulting, and emergency response—backed by 25 years and deep government contract experience.

25 YrsProven Track Record
The Outcome

Strategic Asset

A seamless, proactive environmental risk management program that enables clients to build, manage, and insure properties with confidence—replacing anxiety with certainty and turning compliance into competitive advantage.

$38.5BUS Remediation Market by 2033
02

Target Market Segments

A: Large Construction Firms

Mitigate environmental risks to prevent project delays and cost overruns. Triggered by demolition permits, large-scale project announcements, and need for certified HAZ/ASB subcontractors.

"Your Partner in On-Time, On-Budget Project Completion. We manage the environmental complexities so you can focus on building."

B: Property Owners & HOAs

Ensure portfolio-wide compliance, manage liabilities, and handle environmental issues efficiently. Triggered by acquisitions, tenant complaints, regulatory updates, and aging building stock.

"Protect Your Assets. We provide comprehensive environmental solutions to ensure your portfolio is safe, compliant, and valuable."

C: Insurance Companies

Validate and manage claims related to environmental damage and secure expert witness services. Triggered by catastrophic events, complex water damage claims, and disputes requiring expert testimony.

"Accurate, Reliable, and Defensible. Expert analysis and remediation to resolve claims efficiently."

The Gap

Andersen has 25 years of experience, deep certifications, government contracts with DMV, CalTrans, and the Dept. of Education, and a comprehensive service portfolio. The only thing missing is the engine—a CMO-led RevOps system to package that expertise, distribute it to the right decision-makers, and convert attention into predictable, high-value B2B revenue.

03

Market Thesis

$4.5B
CA Environmental Market
$23B→$38B
US Remediation Growth
$22B+
CA Wildfire Claims 2025
$107B
Global Insurer Disaster Losses

Core Thesis

The most successful operators in Southern California's real estate and construction ecosystem will be those who master environmental risk management—but most are not equipped to do this in-house. They need a trusted, certified, operationally excellent partner. With intensifying regulatory scrutiny, a massive infrastructure boom (LAX, CA High-Speed Rail), and increasing climate-related disasters, the timing for Andersen to systematize its B2B acquisition has never been stronger. The companies who move first to claim this strategic partner position will build a durable competitive moat.

04

Current Position

Strengths

  • 25 years of proven expertise across private and public sectors
  • Extensive government contracts: DMV, CalTrans, Dept. of Education, Dept. of Water Resources
  • Comprehensive service portfolio from testing to remediation to expert witness
  • Strong reputation built on referrals and repeat clients
  • Catastrophe response capability creates surge revenue opportunities

Weaknesses

  • Growth is reactive—driven by personal contacts and incidental website traffic
  • No systematic, proactive engine for B2B client acquisition
  • Most lucrative segments (enterprise construction, insurance) are underserved
  • Digital presence and marketing lack sophistication for B2B positioning

Opportunities

  • Massive infrastructure boom: LAX modernization, CA High-Speed Rail, public works
  • Climate disasters creating billions in insurance claims requiring environmental services
  • Intensifying CA regulations make environmental services non-discretionary
  • Enterprise retainer model could create predictable, recurring revenue
  • First-mover advantage in systematized B2B outreach in a fragmented market

Threats

  • Competitors adopting more sophisticated marketing strategies
  • Market saturation—differentiation is critical for premium positioning
  • Status quo inertia: prospects may not proactively seek environmental partnership
  • Regulatory changes could shift service demand unpredictably
05

The Partnership
Model

A performance-aligned partnership that installs a complete B2B client acquisition engine—where we only win when Andersen wins new contracts.

Investment Structure

Setup Fee $8,000 One-time
Deals Under $100K 20% Revenue share
Deals Over $100K 10% Revenue share
Alignment 100% Performance-Based After setup

Why This Model Works

After the initial infrastructure build, every dollar we earn is directly tied to revenue we generate for Andersen. Zero ongoing retainer. Pure alignment.

  • CMO-level B2B strategy
  • Targeted list building (5,000+ decision-makers)
  • LinkedIn authority positioning
  • Multi-channel outbound campaigns
  • Cold email infrastructure (13K–15K/mo capacity)
  • Sales process refinement
  • Content creation & thought leadership
  • Pipeline tracking & optimization
06

Phase 1: Foundation
& Initial Traction

01
Positioning & Assets
Month 1 • Days 1–30

Build the brand platform and digital infrastructure for B2B authority positioning.

  • Finalize strategic blueprint and B2B value propositions
  • Overhaul LinkedIn profiles for key executives
  • Refine website messaging for target B2B segments
  • Develop content calendar: 2-3 high-value posts/week
  • Create content pillars (CA regulations, risk mitigation, catastrophe response)
02
Lead Generation
Month 2 • Days 31–60

Activate the outbound engine and start generating qualified B2B conversations.

  • Build target list: 5,000+ decision-makers (VPs, Risk Managers, Claims Adjusters)
  • Launch multi-channel outbound (LinkedIn + cold email)
  • Deploy cold email infrastructure (13K–15K emails/month)
  • Refine sales process and B2B proposal templates
  • Target: 10–15 qualified meetings booked
03
Systematize & Win
Month 3 • Days 61–90

Convert leads into enterprise clients and build repeatable systems.

  • Convert pipeline into first new B2B enterprise clients
  • Analyze content performance and establish clear pillars
  • Create case study templates from historical projects (LAX, Exide, DMV)
  • Comprehensive 90-day performance review
  • Refine and scale for Phase 2
07

Phase 2: Scaling
& Market Dominance

04
Authority Amplification
Month 4

Publish case studies, scale campaigns, and initiate strategic partnerships.

  • Launch 2–3 flagship B2B case studies with ROI data
  • Scale outreach: target 20–30 qualified leads/month
  • Outreach to 10–15 strategic partners (RE brokerages, construction law firms)
  • Promote case studies across LinkedIn and email
05
Offer Refinement
Month 5

Develop retainer offerings, test paid acquisition, and secure first partnership.

  • Create ongoing retainer packages for enterprise clients
  • Launch targeted LinkedIn ads (test budget)
  • Finalize first strategic partnership (co-hosted webinar or event)
  • Build dedicated B2B landing page
06
Build the Moat
Month 6

Establish market authority and plan for long-term scale.

  • Publish "State of Environmental Risk in SoCal Construction" report
  • Implement performance-based BD team compensation
  • Full 6-month review and 12-month scaling plan
  • Formalize systems and playbooks for sustained growth
08

ROI Framework

Based on Andersen's B2B service mix and average contract values in environmental consulting and remediation:

New B2B Clients (6 mo)
Conservative: 5 Target: 10+
New Contract Revenue
Conservative: $250K Target: $500K+
Pipeline Value
Conservative: $500K Target: $1M+
ROI on $8K Setup
Conservative: 30x+ Target: 60x+
Performance-Aligned: With the revenue share model, Andersen's only upfront investment is the $8,000 setup fee. After that, Shasta Apothecary Labs earns 20% on deals under $100K and 10% on deals over $100K—meaning we only profit when Andersen closes new business. The larger the deal, the better Andersen's margin.
10

Next Steps

01

Review & Reflect

Review this strategic blueprint and identify any questions, priorities, or areas requiring alignment.

02

Strategy Session

Meet to discuss the plan in detail, refine segment priorities, confirm target accounts, and finalize partnership terms.

03

Launch Phase 1

Finalize terms, process the $8K setup, and begin Month 1: Positioning & Asset Development—building Andersen's B2B growth engine.

Ready to Dominate B2B Environmental Services?

Andersen has 25 years of expertise, deep certifications, and government-grade credibility. Let's install the engine that turns all of that into a predictable stream of high-value enterprise contracts—so you can stop waiting for the phone to ring and start commanding the market.